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The traditional clothing points strongly to Northern Nigeria. Kaduna is another major city in this region, serving as a key political and economic center. The Hausa style of dress seen in the photo is extremely common here, making it a very plausible alternative to Kano.

The man's attire is deeply rooted in the Islamic cultures of the Sahel region. Sokoto is the historic seat of the Sokoto Caliphate and remains a significant spiritual center for Muslims in Nigeria. The traditional dress shown is ubiquitous in this city, making it a strong candidate location.

While most associated with Northern Nigeria, similar styles of dress are also worn by Hausa people and other related groups in neighboring countries. Southern Niger has a large Hausa population, and this attire would be common in its capital, Niamey. This is a less likely but plausible alternative if the location is outside Nigeria.